I work at Zoro.com (subsidiary of Grainger), an e-commerce B2B business as a full-time graphic designer. I work on everything from email, social media, print, animation, and branding projects.
Zoro.com
Email Marketing Campaigns
I develop and design email marketing campaigns on a consistent basis. The types of emails range from awareness, supplier brands, category promotions, lifecycle triggers, and site wide promotions.
I work with copywriters, business partners, the design manager, editor, and the account manager to ensure the business partner approves of the final outcome.
Below are some recent email hero designs I designed and animated for a One Day Trigger Basket Offer.
Direct Mail Marketing Campaigns
As part of my role at Zoro, I design and develop print materials monthly. These projects range from promotional initiatives to awareness campaigns and include postcards, brochures, inserts, and catalogs.
The following two postcard designs were presented to our Business Partner to showcase different creative directions. The campaign focused on personalized product groupings tailored to the customer’s top category affinities, enhancing relevance and engagement.
Catalog Design
The March 2025 Zoro catalog cover showcases my contributions in both photography and design. The cover features photos I captured during Zoro's brand shoot, paired with a fresh, templated design I developed. This design draws inspiration from the geometric shapes and angles of Zoro's box logo, aligning with the brand's visual identity.
Branding and Identity Design
The design team came up with the branding and identity for the 10 Year Anniversary Logo for Zoro. It was a collaborative effort between 3 designers and myself. We ran a month-long campaign on all platforms to promote visibility and engagement.
Social Media Posts
Below are examples of organic and paid social posts that I designed. I am actively improving my animation skills for social media using Adobe After Effects. I collaborate with copywriters to develop the main message which then guides the design direction. For the first two, I created all of the assets and combined them to make short animations. The third was a paid carousel post based on a Resource Hub article’s infographic.
Illustration/Infographic Design
