I work at Zoro.com (subsidiary of Grainger), an e-commerce B2B business as a full-time graphic designer. I work on everything from email, social media, print, animation, and branding projects.
Zoro.com
Email Marketing Campaigns
I develop and design email marketing campaigns on a consistent basis. The types of emails range from awareness, supplier brands, category promotions, lifecycle triggers, and site wide promotions.
I work with copywriters, business partners, the design manager, editor, and the account manager to ensure the business partner approves of the final outcome.
Below are some recent email hero designs I designed and animated for a One Day Trigger Basket Offer.
Direct Mail Marketing Campaigns
I also develop and design print pieces on a monthly basis. The projects range from promotional to awareness. I have designed postcards, brochures, inserts, and catalogs.
May DM Postcard Campaign:
I came up with two ideas to present to the business partners. I started out with some initial sketches then moved to InDesign. The business partners ended up choosing the first idea (squares) since they wanted to show as many product images as possible.
Concepts:
Concept #1 (Chosen) Front and Back
Concept #2 Front and Back
Results:
Customer Count: 406,088
Response Rate: 12.37% (The average for Direct Mail in 2022 was around 2.7% - 4.4%)
Average Order Value (AOV): $405.33
September DM Bifold and Postcard Campaign:
The business partners requested a printed promotional bifold and postcard campaign featuring multiple products, lifestyle imagery, and the offer emphasized. I created a hexagon grid to organize all of the requested assets.
Unfolded View of Front and Back Bifold
Unfolded View of Inside Bifold
Front of Postcard
Back of Postcard
Results:
Customer Count: 416,666
Response Rate: 53.71%
Average Order Value (AOV): $348.81
Return on Investment (ROI): $490.51
Branding and Identity Design
The design team came up with the branding and identity for the 10 Year Anniversary Logo for Zoro. It was a collaborative effort between 3 designers and myself. We ran a month-long campaign on all platforms to promote visibility and engagement.
Social Media Posts
Below are examples of organic and paid social posts that I designed. I am actively improving my animation skills for social media using Adobe After Effects. I collaborate with copywriters to develop the main message which then guides the design direction. For the first two, I created all of the assets and combined them to make short animations. The third was a paid carousel post based on a Resource Hub article’s infographic.
Illustration/Infographic Design
